Anoopreet Rehncy
Anoopreet Rehncy is an award-winning entrepreneur, brand architect, and cultural writer.
She began her career as a Consumer Equities Specialist at J.P. Morgan before founding a global fashion brand, where she dressed icons like Beyoncé, stocked in stores including Selfridges, Harvey Nichols and Bloomingdale's, and expanded to over 40 countries, leading her to earning her a place on the Forbes 30 Under 30 list.
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Bridging creativity and capital, she went on to craft narratives for over 100 companies, helping them raise more than $1 billion in funding, including leading the communications strategy for the IPO of Soho House.
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Anoopreet has served as Creative Director at Flight Story and Director of Brand at Mothership Materials. Today, she works as a fractional CMO and consultant, partnering with brands that are shaping culture and driving impact.​​
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She has shared her insights at FounderMade, London Stock Exchange, Female Invest, Virgin and Goldman Sachs, and her work has been featured in major outlets including Forbes, BBC, The Huffington Post, The Guardian, ELLE, Harper's Bazaar, Hello! and GQ.
I quit banking,
then dressed Beyoncé.
— Anoopreet Rehncy
Building
With deep industry experience across FinTech, ClimateTech, Consumer, and Social Impact sectors, Anoopreet combines financial rigour with creative storytelling to help clients refine their market positioning, secure capital, and connect authentically with diverse audiences.
Focus areas include:​
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Brand Strategy
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Content Strategy
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Creative Direction
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Cultural Research
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Naming & Brand Identity
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Narrative & Copywriting
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Investor Engagement
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Fundraising
Writing
Anoopreet’s writing explores culture, nuance, and human connection. She writes under her publication, Rootkeepers, a Substack devoted to cultural reclamation and remembrance.
Through personal essays, interviews, and reflections, Rootkeepers explores how we can preserve heritage, heal generational loss, and reimagine belonging in a world shaped by migration and modernity. ​
Speaking
Anoopreet has spoken at FounderMade, London Stock Exchange, Female Invest, Virgin StartUp, and Goldman Sachs. Her talks and insights dive deep into effective storytelling, the art of building cultural movements, and the need for purposeful entrepreneurship.
Based between London and Los Angeles, Anoopreet is available for speaking engagements worldwide.
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To discuss opportunities, please reach out using the contact form below.
